Marketing + Communications
American Structurepoint is a strategic partner to clients to help you achieve your strategic goals. We have expert writers, photographers, graphic designers, videographers, web specialists, and communication strategists who take pride in developing the right messages for the right audience at the right time. Your most important projects deserve a strategic, robust, and well-timed communication plan. Properly conceived and executed, a communication plan should move beyond the typical project status updates. It should highlight the true value of your project and create a unique personal connection with your key audience. American Structurepoint is perfectly situated to help connect your project to the people who are most important to you. Our Marketing + Communications Group offers virtually every service you need—from strategy and key messaging to website creation, social media management, public relations, photography, and videography. Most importantly, we have deep knowledge in providing communications support during the planning, design, and construction phases of all types of projects.
We tailor our marketing and communications services to your unique needs, the needs of the project, and your budget. We can develop, manage, and execute the entire communications effort or handle a portion of the work in tandem with your in-house team. With the right communications support from American Structurepoint, the value and benefits of your project will not only be understood, they’ll be appreciated.
Communications/Marketing Strategy and Planning
Our experienced team develops integrated, strategic marketing and communications plans to help you achieve your goals. Creating key messages that engage your audience and resonate with your stakeholders is our specialty. We have a proven method of discovery and intake to build a successful communications plan for you, including services such as:
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marketing development and consultation
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market research
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message development
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tailored tactics for target audiences
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budget projections/management
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measurable successes/outcomes
Public and Media Relations
Our media relations professionals are experts in optimal timing, messaging, and media outlets. Our services include:
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media relations
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proactively pitching stories to news media
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crisis communications
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reputation management
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media market monitoring and analysis
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media training/spokesperson training
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coaching subject matter experts for media interviews
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event planning for special announcements
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thought leadership
Event Planning
Our event planners are experts at telling your story via planning an event. Whether we are planning a groundbreaking ceremony, a ribbon cutting ceremony, or organizing a press event, our team helps plan all details including:
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event promotions
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ordering swag/giveaways
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capturing photos/video
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invitations
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speechwriting
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logistics
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event follow up
Digital Marketing
Digital marketing at American Structurepoint encompasses marketing efforts through a website, email marketing campaigns, and social media. A few things we can help you with include:
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digital marketing consultation and planning
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email marketing
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project website development (content, design, maintenance, management)
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content strategy and management
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social media (content development, best practices, measurement)
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Google Analytics consultation
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search engine optimization (SEO)
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thought leadership
Our professionals develop informative print materials customized for your market that help set you apart from your competition. Our team can write and design any of the following pieces and integrate them to work seamlessly with other communication platforms:
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invitations and postcards
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brochures and marketing packets
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posters and flyers
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newsletters
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banners and signage
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annual reports
Photography and Videography
Our photographers and videographers visually tell your story. Their high-quality imagery tells compelling stories, captures emotions, and delivers results. Videos have the power to create meaningful connection and personality for your business in a matter of minutes, even seconds. We will work with you to identify your objective, define and reach your target audience, and develop a messae that resonates with your stakeholders. We then bring that message to life through visual and auditory storytelling.
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videos
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animations/motion graphics
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project photos (drone and ground)
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event photos
Editorial Services
Our experienced editors can help you with:
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messaging/content development
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proofreading
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writing for a specific audience or channel
Advertising
We develop general or market-specific advertising campaigns to help you meet your goals, and we advise you on how to best use multiple channels to tell your story. We can help with:
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developing or fine-tuning your messages
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designing your ads
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consulting with you on advertising options or platforms such as print, digital, and broadcast
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recommending sponsorships
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tracking and evaluating advertising performance
LEADERS
Kathy Wolf
Adam Hunley
LEADERS
P 317.547.5580
E bhoopingarner@structurepoint.com
As design director and a principal at American Structurepoint, Brandon is responsible for setting the standard for all designed produced in the Architecture + Interiors Group. Brandon champions design excellence, leads the design team, and directs sales and marketing for architecture and interiors. He is well versed in architecture theory of design and has proven experience in the programming, schematic, and design development phases to ensure client objectives are met. Brandon works closely with project managers to maintain design excellence through construction documents. He is experienced in several computer graphic software platforms and is able to communicate designs quickly with a high level of detail. Brandon's imagination and creativity offers clients a unique perspective throughout the entire design process. Brandon’s great depth of knowledge and experience in the industry has led to a number of prestigious awards, including the 2017 AIA Indiana Young Architect Award, the 2014 Interior Design Coalition of Indiana’s Emerging Talent Award, ENR Midwest’s Top 20 Under 40, and a 2014 finalist for Indy’s Best and Brightest.
Awards- 2017 AIA Indiana Young Architect Award
- 2014 ENR Midwest's "top 20 under 40"
- 2014 Emerging Talent Award from the Interior Design Coalition of Indiana
- 2014 Legends in Design Award Winner
- 2014 Indy's Best and Brightest Finalist
- AIA Indiana Design Award, Award for Excellence in Architectural Design – Strawbale Eco-Center
- IDIA, Las Americas Virtual Design Studio Completion Winner
- 2014 Senior Housing News’ Architecture and Design Award in Skilled Nursing - Wellbrooke of Westfield Transitional Care Center, Westfield, Indiana
- 2014 Healthcare Environmental Award for the Center for Health Design - Wellbrooke of Westfield Transitional Care Center, Westfield, Indiana
- 2014 Environments for Aging, Skilled Nursing Award - Wellbrooke of Wabash Transitional Care Center, Wabash, Indiana
- 2013 AIA Excellence in Architecture - Wellbrooke of Wabash Transitional Care Center, Wabash, Indiana
- Bachelor of Science, Architecture, 2008, Ball State University
- Master of Architecture, 2011, Ball State University
P 317.547.5580
E rrobison@structurepoint.com
As director of operations and a principal of the firm, Randy guides the day-to-day operations of the Architecture + Interiors Group and helps maintain the group’s overall vision. He orchestrates the quality control and production processes to ensure projects maintain the client’s quality, budgetary, and scheduling expectations. His advanced problem-solving skills allow him to foster strong client relationships and serve as a trusted advisor through all phases of a project. Overall, Randy’s leadership and advocacy help ensure both staff professional growth and delivery of the highest-quality design and service to our clients.
Education- Bachelor of Architecture, 2002, Ball State University
- Bachelor of Science, Environmental Design, 2002, Ball State University
P 317.547.5580
E gmcdonald@structurepoint.com
Gene McDonald is responsible for directing and accomplishing national growth and market expansion across all disciplines and sectors for our Architecture + Interiors practice. Gene will position American Structurepoint as a leader in both new and existing markets by leveraging his experience with large-scale projects and identifying key areas where our strengths can fuel growth.
Gene is a nationally recognized industry leader who brings over 25 years of experience to the American Structurepoint Architecture + Interiors Group. He is dedicated to delivering sustainability, innovation, and design excellence, particularly in the multifamily, higher education, and healthcare sectors.
Gene is active in industry organizations, including the American Institute of Architects, the Urban Land Institute, the Society for College and University Planning, and the Association of College and University Housing Officers.
Education- Bachelor of Architecture, University of Kentucky
- Master of Architecture, University of Pennsylvania
Rob is the commercial/corporate practice leader and a senior project manager in the Architecture + Interiors Group. His responsibilities include developing projects from schematic design through construction. He performs design, drawing production, specification development, finish selection, materials research, project renderings, consultant coordination, meeting and presentation coordination, and pricing breakdowns.
Awards- 2013 Indy's Best and Brightest Finalist, Junior Achievement of Central Indiana
- 2014 Senior Housing News’ Architecture and Design Award in Skilled Nursing (Runner Up) - Evergreen Crossing and The Lofts Transitional Care Center, Indianapolis, Indiana
- 2014 AIA Excellence in Architecture - Mishawaka Transitional Care Center, Mishawka, Indiana
- 2014 Senior Housing News’ Architecture and Design Award in Skilled Nursing - Wellbrooke of Westfield Transitional Care Center, Westfield, Indiana
- 2014 Healthcare Environmental Award for the Center for Health Design - Wellbrooke of Westfield Transitional Care Center, Westfield, Indiana
- 2014 Environments for Aging, Skilled Nursing Award - Wellbrooke of Wabash Transitional Care Center, Wabash, Indiana
- 2013 AIA Excellence in Architecture - Wellbrooke of Wabash Transitional Care Center, Wabash, Indiana
Education- Bachelor of Science, Architecture, 2003, Ball State University
Brandon is responsible for leading American Structurepoint’s education practice. In his career, Brandon has proudly worked with every large university and many of the smaller universities in the state. His depth of architectural experience and unique understanding of the higher education market allow him to provide expert guidance throughout all phases of a project to help his clients achieve their vision.
Brandon relentlessly pursues design excellence and applies his passion to all his clients’ work. He is an enthusiastic mentor to students and staff and a staunch advocate for the transformative power of design. As our director of sustainability, Brandon has guided numerous projects through meeting and exceeding their sustainability goals.
Brandon is the AIA Indianapolis Chapter president emeritus and chairman of the Indiana High School Architectural Design Competition. He has been honored as an Indianapolis Best and Brightest Finalist; an AIA Service Award; AIA Citation, Merit, and Honor Awards; and was the recipient of the 2016 AIA Indiana Young Architect Award.
Education- Bachelor of Architecture, 2004, Ball State University
- Bachelor of Science, Environmental Design, 2004, Ball State University
As a principal at American Structurepoint, Matt provides strategic oversight and guidance for our firm’s federal projects, ensuring cohesive vision, quality design, and smooth project delivery. Leveraging his background in architecture, he leads interdisciplinary teams through land planning, programming, space planning, building design, and overall project coordination. With his leadership, American Structurepoint delivers integrated solutions that meet stringent federal design, security, and sustainability standards.
Matt’s federal expertise encompasses a wide range of projects throughout the United States and internationally, including work in Guam and Spain. He has successfully partnered with agencies such as the Department of Veterans Affairs, National Guard, US Army Corps of Engineers, General Services Administration, US Air Force, and other emerging defense entities. He also brings specialized experience designing secure facilities for the US Department of Defense and private industry partners. His deep institutional knowledge, combined with a clear understanding of the federal market’s complexities, leads him to deliver a consistent, client-focused vision from project inception through completion – helping clients successfully achieve their vision and support their mission.
Education- Bachelor of Science, Environmental Design, 2008, Ball State University
- Master of Architecture, 2011, Ball State University
Mike leads the General Practice Group that focuses on municipal, manufacturing, and industrial projects. He serves as a mentor to our younger staff and oversees project design and production documentation. Mike has extensive experience with programming, land planning, space planning, building design, and project management.
Education- Bachelor of Architecture, 1980, University of Arizona