This award-winning project guided the Speedway Redevelopment Commission through a strategic planning and design process to create a master plan and redevelopment strategies. The project focused on improving economic opportunities within and around the Main Street corridor and existing industrial area just south of the Indianapolis Motor Speedway (IMS). The master plan and redevelopment strategies provided a new vision for the area – one well suited to attract new business investment and improve the quality of life and entertainment options for Speedway residents and visitors to the IMS. The planning process focused on sustainability and a "complete streets" concept and included detailed master land-use plan for the area, streetscaping, architectural guidelines, development and attraction strategies, and strategies for business cooperation and financing. The project also includes an extensive public participation and public relations strategy to engage stakeholders and the general public during the planning process. This project increased development interest in the area within a short time period.