This award-winning project guided the Speedway Redevelopment Commission through a strategic planning and design process to create a master plan and redevelopment strategies. The project focused on improving economic opportunities within and around the Main Street corridor and existing industrial area just south of the Indianapolis Motor Speedway (IMS). The master plan and redevelopment strategies provided a new vision for the area – one well suited to attract new business investment and improve the quality of life and entertainment options for Speedway residents and visitors to the IMS. The planning process focused on sustainability and a "complete streets" concept and included detailed master land-use plan for the area, streetscaping, architectural guidelines, development and attraction strategies, and strategies for business cooperation and financing. The project also includes an extensive public participation and public relations strategy to engage stakeholders and the general public during the planning process. This project increased development interest in the area within a short time period.

• Incentives given for structures utilizing green roof construction, as well as pervious paving materials for parking areas.
• Landscaping and setback standards are in place for corridor and internal streets to create aesthetically defined corridors.
• The Commercial and Industrial District encourages most all commercial and industrial uses, but specifically prohibits residential uses.

Project Awards

• Outstanding Plan
  American Planning Association Indiana Chapter
• Merit Award
  American Society of Landscape Architects, Indiana Chapter
• Engineering Excellence, Honor Award
  American Council of Engineering Companies of Indiana